Before it became a symbol, it was a gesture. A small drawing hastily sketched at the bottom of a letter. A signature addressed to friends. A token of affection that Alexandre Mattiussi had been spontaneously drawing since childhood.

Long before appearing on a garment, the Ami de Cœur was part of these everyday moments. Born from Alexandre Mattiussi’s personal signature, it is a spontaneous gesture whose sincerity continues to give it its full emotional resonance today.

The Ami de Cœur is much more than a logo. Composed of an A topped with a heart, this intimate sign has stood the test of time to become an iconic signature, where emotion meets simplicity. Featured across the Maison’s collections in red, white, tonal or contrasting variations, the Ami de Cœur finds its expression throughout the wardrobe, like a timeless signature that transcends styles and celebrates the spirit of friendship at the heart of the Maison.

Simple, sincere and optimistic, it reminds us that the strongest bonds are often the simplest.

Together, these values give the Ami de Cœur its true meaning.